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PLAYWORK & BODYMETRIX announcing today on new partnership for distribution in Japan

Updated: Oct 18, 2021

PLAYWORK LTD and Japan's original fitness equipment manufacturer BODYMETRIX JAPAN INC are announcing a new collaboration, which will provide PLAYWORK's first-of-its-kind technology to customers in JAPAN.

Bodimetrix Japan is a leading manufacturer and provider of innovative fitness equipment across the country. Until now, Bodimetrix has been mainly manufacturing and focusing on selling state-of-the-art equipment to fitness and rehab facilities in Japan.

Home health & fitness

Under the new lifestyle of the new coronavirus, people stay at home, avoiding their physical activities and cancel both physical therapy and gym appointments. This change in lifestyle causes a decline in physical function, poor fitness, and deterioration of health conditions.

With extensive marketing and supply know-how in the fitness field, Bodimetrix would like to develop new home fitness and rehabilitation solutions in Japan. Contracting between the two companies is the 1st step for this new future development in Japan and across the globe.

Mutual announcement

In a mutual statement given today by Mr. Yani Shachrur, PLAYWORK'S CEO, and Mr. Akihiro Sato, BOYMETRIX CEO, both agreed that "PLAYWORK’ rehab and fitness equipment is well placed in the market to satisfy an increasing demand for innovative, easy-to-use technological fitness and rehabilitation products for both facilities and at home".

To learn more about BODYMETRIX JAPAN products and innovation visit >>

Bodymetrix Japan collaboration press release >>



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